smile gorgeous you’re
on camera
Visual storytelling through photography, design and motion — on location across Texas.
los·iento
noun / los-ien-to /
was never created as an apology.
It was created for the version of myself that chose to begin.
An Austin, Texas-based creative studio exploring photography, design and visual storytelling through movement, culture and atmosphere.
Where fear loses its authority.
Carlos / Sawtooth Mountain, 30°41' N, 104°14' W · 2024
what I do
creative services
Mobile. On location. In the air. Every project is build around one idea — make something that lasts.
portrait + editorial
Graduate, editorial and lifestyle portraiture shaped by movement, atmosphere and location.
commerical + brand
Campaign imagery, visual direction and branded storytelling for businesses, products and hospitality.
aerial + motion
FAA Part 107 certified aerial photography, FPV perspectives and cinematic motion film.
documentary + events
Photo and video coverage rooted in culture, music, movement and real moments.
creative direction & design
design is how
all of this holds together.
A decade building in-house creative at scale — graphic design, brand systems, typography, apparel, and visual direction. The lens through which every image, frame, and project is made.
brand identity
graphic design
art direction
west texas collection
3,600 miles. October 2024. The roadtrip that taught me how to begin again. Learn More →
built through movement, distance and observation
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built through movement, distance and observation ·
long road
losiento exists in the space between fear and forward progress. It was born on a 3,600-mile solo road trip in October of 2024, where distance became reflection and the road became part of the process. This is not an apology, it’s a decision. A commitment to move, especially when hesitation feels easier.
Built from a hybrid mix of graphic design, photography, videography and lasting memories, losiento carries symbols of identity — influences seen reflected throughout the brand, from the child playing 8-bit games, to the El Salvador national bird representing freedom, family, and origin. The name as with the brand intentional read not as “lo siento,” but losiento — a single word of momentum, carrying half of “Carlos” within it.
This is where creative work begins again. Not polished, not perfect—just honest, deliberate, and moving forward. The road became part of the process. →
let’s build something together
Based in Austin, Texas — available for commissioned work, collaborations and visual storytelling across Texas and beyond.
For portraits, campaigns, documentary work and creative direction.